UNL MENS LACROSSE
Logo Creation & Social Media Template
Time For An Update
The Nebraska Men's Club Lacrosse Team's previous logo, featuring two crossed sticks within a thick red circular frame, lacked modern appeal and did not align with the branding of other university programs. This inconsistency hindered the team's ability to present itself as a unified organization, limiting recruitment opportunities and engagement with potential members. A refreshed visual identity was necessary to enhance visibility, foster team spirit, and create a strong foundation for branding and merchandise.
Alternative Logos
To address these challenges, I redesigned the team logo to align with the University of Nebraska–Lincoln’s branding, creating a modern, cohesive identity that resonates with the university’s spirit. The new logo enhances the team’s visibility and professionalism, fostering a sense of unity among players and supporters. Additionally, I developed social media templates to maintain brand consistency across platforms, allowing the team to effectively engage with their audience and promote events. These templates incorporate the new logo and university colors, streamlining content creation and enhancing the overall online presence of the Nebraska Men's Club Lacrosse Team.
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Templates
The Nebraska Men's Club Lacrosse Team struggled with a lack of fresh content, which limited their reach and recruitment potential. As a club team, most recruits came through word of mouth, making consistent online presence vital. To address this, I developed a social media template that enables players to easily add photos while ensuring team logos and social media handles are prominently featured. This template effectively accommodates game schedules, player spotlights, highlight reels, and recruitment posts, helping to unify the team's social feed and build a consistent follower base for increased interaction.
