DEFINING SPACES.
Every sign, whether it’s a 150-foot fence banner, a vehicle decal, or a seasonal promotion, is an opportunity to make a statement. Summit Lawns’ signage doesn’t just promote services; it strengthens our identity in the community, ensures visibility, and reinforces trust with clients. Each project is thoughtfully crafted to capture attention, convey our brand values, and make us instantly recognizable throughout the city.
Good signage design blends strategic thinking, visual impact, and technical precision to create clear and readable messages. It requires an understanding of spatial dynamics and typography while balancing bold visuals with brand consistency. By selecting durable materials and designing recognizable layouts, effective signage enhances a brand's presence and reinforces its identity. Below are some of the key signage projects that exemplify this approach.
MAIN BUILDING SIGNAGE
As the central identifier of our headquarters, the main building sign establishes Summit Lawns’ brand presence for all who pass by. I designed the layout of this sign, thoughtfully positioning our logo and branding within the container to maximize impact and readability. This large-scale display serves as a visual landmark and reinforces our commitment to quality and professionalism.
Key Objectives:
Design a visually compelling, recognizable sign that reflects the brand’s core values.
Ensure clear logo placement and readability from a distance.
Enhance brand visibility and attract attention in a professional and memorable way.
This prominent signage has solidified Summit Lawns’ presence in the community, serving as a recognizable landmark that conveys trust and establishes us as a leading service provider in the area. The sign’s clear layout and bold design ensure that clients and passersby associate our brand with quality and expertise from the very first look.
SHOP FENCE SIGNAGE
With Summit Lawns positioned along a major highway, our goal was to create a standout visual that would not only make our office unmistakable but also attract potential employees. I designed a vibrant, full-color, 150-foot fence wrap that transformed a once-blank roadside into a high-impact brand statement. Printed on construction signage fencing, this large-scale display leveraged our bold branding to capture the attention of commuters, serving as an informal city landmark and a cost-effective alternative to traditional signage.
Key Objectives:
Establish a recognizable, eye-catching landmark along a high-traffic area.
Use bold colors and branding to attract and engage passing drivers.
Drive recruitment by inviting potential applicants to learn more and apply on-site.
The fence sign became a visual focal point, significantly increasing our visibility and driving foot traffic to the office. With a clear hiring message, it encouraged local engagement and brought in potential recruits who were drawn to the approachable, high-energy branding. Though a storm eventually took it down, the sign proved highly effective in enhancing brand recognition and supporting hiring efforts.
SNOW STAKE SIGNAGE
To support our snow removal services, we developed branded snow stake signs that make each driveway and property boundary easily identifiable for our snow crews—even in heavy snowfall. These markers not only help our tractors locate driveways with precision but also enhance visibility to find client homes more efficiently. Previous years saw issues with signs being removed, but our newly designed, visually appealing stakes have proven more effective and are now a recognized feature of Summit Lawns’ winter service.
Key Objectives:
Improve snow removal efficiency by clearly marking driveway boundaries.
Increase brand visibility during winter operations.
Reduce the removal of stakes by the public through appealing, distinctive design.
With the upgraded design, stake signs now stay in place more consistently, reducing replacement costs and improving operational efficiency. Beyond functionality, these branded markers serve as subtle advertisements, sparking curiosity among neighbors who see them regularly throughout the winter season. This visibility has led to increased inquiries and new clients as potential customers look up our services, intrigued by our presence in their neighborhoods.
CHRISTMAS LIGHT SIGNAGE
Each year, we place signage in the yards of clients who opt for our Christmas light installation, transforming their homes into festive displays and subtly promoting our service. Originally a simple red-on-white sign, the updated design now reflects Summit Lawns' full branding, with a vibrant look tailored specifically to our holiday lights offering. This change not only adds to the holiday appeal but also strengthens our brand’s visual identity.
Key Objectives:
Increase brand visibility and awareness in neighborhoods through strategic holiday placements.
Enhance the visual appeal of signage to align with Summit Lawns' branding.
Generate new leads by attracting neighbors’ interest in our light installation services.
These fully branded signs are effective in catching the attention of neighbors who often reach out to inquire about our Christmas light service. Each yard sign serves as an attractive, seasonal advertisement, directly leading to new customer inquiries and reinforcing Summit Lawns as a go-to provider for professional holiday installations.
HIRING SIGNAGE
The "Now Hiring" signs received a major facelift to match our vibrant rebrand, replacing outdated green-on-white designs with fresh, bold visuals. The updated signs incorporate Summit Lawns' current branding, making them more eye-catching and appealing to the type of professionals we want to attract.
Key Objectives:
Modernize hiring signage to reflect Summit Lawns' cohesive and professional rebrand.
Capture attention with clear, inviting calls to action.
Target potential hires who resonate with our brand values and visual identity.
The refreshed "Now Hiring" signs have effectively elevated our recruitment efforts. The contemporary design appeals to high-quality candidates, drawing in applicants who are excited by a modern and professional company image, which ultimately supports our goal of building a skilled and engaged team.
REFLECTIVE TRACTOR DECALS
To enhance the visibility and branding of our snow removal tractors, I designed reflective decals for various panels, including the front glass, door glass, and back panel of the snow blower. These decals not only promote Summit Lawns' brand but also ensure that our equipment stands out in any winter setting.
Key Objectives:
Create eye-catching, reflective decals for maximum visibility on snow removal equipment.
Strengthen brand identity while on the job.
Ensure that decals can be seen from a distance, reinforcing brand recognition in the community.
The reflective decals have significantly improved our visibility during snow removal operations, allowing potential clients to easily identify our services from afar. This increased visibility not only reinforces our brand presence but also generates curiosity among onlookers, often leading them to inquire about our services.
CAT FRONT LOADER DECALS
The CAT front loader, a crucial piece of equipment in our operations, underwent a branding overhaul to align with our refreshed identity. The outdated graphics were peeling, and the traditional CAT logos didn’t reflect our brand image. By redesigning the decals, we aimed to maintain the original aesthetic while giving it a contemporary twist that felt uniquely Summit Lawns.
Key Objectives:
Update the appearance of the CAT front loader to enhance its visual appeal.
Incorporate our branding while respecting the loader's original design.
Conceal existing wear and tear to create a more polished, professional look.
The new decals revitalized the front loader, giving it a modern look that complements our branding efforts. This transformation not only improves the overall aesthetic of our equipment but also enhances our brand image in the community. Clients and passersby can now see a well-maintained and visually appealing machine in action, fostering a sense of trust and professionalism in our services.
CUBICLE SIGNAGE
The concept of cubicle signage aims to extend the vibrant visual identity of our vehicles into the office space. This initiative not only enhances the workspace environment but also reinforces our core values, creating an atmosphere that embodies the Summit Lawns brand.
Key Objectives:
Create a cohesive branding experience that connects our outdoor presence with our indoor environment.
Showcase our core values prominently to inspire and motivate our team.
Enhance the overall aesthetic of the office space.
While the cubicle signage project remains in the conceptual phase due to time constraints, the potential impact is clear. Once implemented, these signs will serve as constant reminders of our brand identity and core values, fostering a sense of pride among employees and aligning the office culture with our mission. This initiative has the potential to create a more engaging and cohesive work environment, setting the stage for future projects that prioritize branding throughout our spaces.
Get in touch.
If you're interested in transforming your brand's visibility and impact through thoughtful signage design, let's talk! Whether you're looking for innovative solutions or need help bringing your vision to life, I'm here to help. Reach out to discuss your project, share your ideas, or simply connect. Together, we can create signage that not only captures attention but also resonates with your audience.
The signage projects highlighted here reflect a commitment to creating eye-catching and effective brand communications for Summit Lawns. Each piece is designed to engage the community and reinforce our identity, transforming spaces into powerful brand statements.
Effective signage not only enhances visibility but also fosters connections with potential clients and team members.